beIN Sports acquires Florida Cup 2020 rights
beIN Sports acquires Florida Cup 2020 rights
beIN Media Group, the independent global sports and entertainment group, has reached a multi-territory agreement to broadcast the Florida Cup 2020, the sixth edition of Florida's largest annual sports and music festival.
The media rights agreement with Florida Cup LLC will see beIN Sports broadcast all four matches across MENA, Asia, Turkey, Australia and New Zealand. beIN broadcast the 2019 edition in the same markets with the exception of Australia and New Zealand.
Ricardo Villar, CEO Florida Cup, said: "We are thrilled to once again partner with beIN Sports to air the Florida Cup live from Orlando to an international audience in key regions of the world. Together, we continue to draw global attention to the 'City Beautiful' and the exciting soccer that is played here every year."
Jonathan Whitehead, Head of Sports at beIN Sports MENA, added: "We are delighted to partner with the Florida Cup and broadcast this fresh and exciting tournament in multiple territories around the world. beIN Sports is the leading international broadcaster of South American football, so we'r e pleased to be able to showcase some of the biggest clubs from Brazil and Colombia ahead of the world-renowned 2020 Copa Libertadores."
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